Description

Thrive in Business Education: Get the Word Out Series

From Clicks to Cash: Your Guide to Digital Domination

Tuesday, November 19th,  12:00-1:00pm via Zoom | Free for ORPIB Members. $10 for non-members.

Launch your small business into the digital world! This digital marketing course equips you with the essential framework for defining your business's target audience, building your online voice and presence, utilizing content marketing, understanding and implementing marketing tools and search engine optimization, and crafting a winning marketing plan so you can reach new customers and achieve your business goals. 

Who this content is for: Small business owners, small businesses marketing managers, and those who are simply interested in the subject of digital marketing for a small business.

About the Speaker

Kevin Nichols (he/him) is a data-driven digital marketing professional with over 10 years of experience in advertising small businesses. Currently a Digital Marketer at Business Valuation Resources, LLC, he leverages his expertise in marketing automation, email marketing, and campaign optimization to develop and execute successful strategies that drive growth and customer engagement. Kevin has proven experience in social media, eCommerce web analytics, campaign management, and optimizing marketing campaigns across diverse channels, including email and Amazon Advertising. He is also skilled at creating customer journeys, analyzing marketing data, and translating it into actionable insights to guide strategic decision-making. Kevin possesses a strong understanding of customer behavior and utilizes his skills to create targeted campaigns that attract new customers and foster loyalty. Kevin began his digital marketing career in 2013 while owning and operating his own café in NW Portland.

Kevin also lives in NE Portland with his partner and pet cat. Over the weekends Kevin can be found enjoying Portland’s amazing food scene, snowboarding on Mount Hood, hiking in the Columbia River Gorge, or at your nearest live concert.